This is a post on the NxRev Site.
For decades, “Sanyo” was stamped on radios, TVs, washing machines, televisions, and any number of electronic appliances throughout the world. When Panasonic bought Sanyo in 2010, the company’s familiar red name began slowly disappearing from store shelves.
One of the exceptions to the rule was Taiwan Sanyo Electric Co., Ltd. Based in Taipei, the company primarily manufactures household electrical appliances, as well as wireless products.
Instead of being absorbed into Panasonic’s brand, the Taiwan unit bought its independence and the rights to the Sanyo brand for several years. This allows Taiwan Sanyo to continue as the Sanyo brand is slowly phased out of existence. Panasonic will change the brand’s name to Sanlux by 2018.
By separating from their parent company, Taiwan Sanyo faced enormous pressure to ensure it functioned efficiently and turned a profit. These pressures caused them to reevaluate their design and manufacturing processes recently, with the goal of fostering an advantage over the competitors in their space. Their business model now relies on producing innovative concept designs efficiently.