This is a post by Emma Rudeck on the Concurrent Engineering Site.
For many organisations, there can be choke points in their product design process. These slow down the rate of development and mean it takes longer to get new products to market. One example of this is simplifying models for analysis, which is a challenge for many companies.
Think about it. When companies rely on design engineers to simplify models for an analyst, inefficiencies can arise. To start with, the analyst has to wait to for the designer to finish this simplification before they can start their work. Then, to complete this simplification, the designer is torn away from other projects.