This is a post by Beverly Spaulding on PTC site.

We believe concept design is critical to creating a great product. That’s why we focus so much on providing the best capabilities to help turn your great ideas into great products.  In fact, we’ve developed several tools to support this stage of product development, and we frequently check in with customers to make sure we’re on track. Why does concept design software matter so much?

We recently asked Paul Sagar, Creo’s VP Product Management, to elaborate. Sagar, with 10 years of experience in project management at PTC, has worked as a design engineer and managing director at a design consultancy. He also worked at IBM for a number of years. 

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