This is a post by Emma Rudeck on the Concurrent Engineering Site.

Today we are going to talk about simulation driven design. What we are seeing people try to do now is to bring simulation in at an earlier stage of the design process. So, it is no longer restricted to later stages, such as design validation and verification. By introducing simulation earlier in the design process, it opens up the possibility of making a lot more changes; using it to drive the overall design instead of limiting it to the backend of the process. 

WHY SHOULD YOU USE SIMULATION AT AN EARLIER STAGE?

By only using simulation tools right at the end, then you are effectively limiting its impact. At this stage, many opportunities are no longer possible because of decisions that have been made and then locked into the design.

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