This is a post by Helga Stroehle on PTC site.

All products are born in ideas.  They don’t spring to life; they often crawl from the surf, haltingly, step by step, transitioning through an often ruthless natural selection process until they reach the world in a final realized form.  Products are as much about process as about inspiration.

Compromise is an inescapable part of that process, and compromises can be frustrating, to say the least.  Sacrifices in functionality may need to be made to bring your product under an acceptable price point.  An aesthetically appealing design may eliminate components or capacity that you initially planned for.  On the other hand, in order for  customers to adequately maintain the product, that attractively slim form may have to be reconsidered.  

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