This is post by Nancy White on PTC site.

Each Beneteau yacht is an example of design, engineering, and workmanship. For nearly 130 years, this global manufacturer of luxury boats has built distinctive yachts while creating unique experiences for its customers.

Today, digital transformation is a big part of the evolution of that objective. It’s a journey that this company has taken to heart, executed with a clear vision and innovative technology, and continues to iterate.

The enablement of a digital thread is at the core of Beneteau’s digital transformation strategy. Spurred on by consumer trends like mass customization and increasing product complexity, Beneteau has been working toward streamlining its engineering value chain and the functions within it as part of their digital transformation.

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