This is a post by Emma Rudeck on the Concurrent Engineering Site.

Creo Options Modeler is a dedicated app for creating ad validating modular product assemblies, regardless of the complexity of the assembly. It helps you to deliver personalise products, which meet your customer’s needs. Whether these are market based or regional based requirements, Creo Options Modeler can help you to deliver them. 
Companies develop products with modular architects, using Creo Options Modeler, meaning that they can deliver competitive differentiation to market. At the same time, they are able to keep cost and complexity under control. When you combine Creo Options Modeler with Windchill, you can generate and validate precise 3D representations of product designs that are actually connects to the Bill of Material from the Windchill environment. 

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