This is a post by Adam Flaherty on the Concurrent Engineering Site.
47% of surveyed people strongly agree that you need good concept designs to create winning products. However, 61% also say that concept design work is cut short because of time constraints. Without the right ideas in place, it’s hard, if not impossible, for detailed design work and later stage developments to go to plan. Then, added to this, there’s also the added challenge of managing a number of different design paths, which requires creating and maintaining numerous files.