This is a post by Al Dean on PTC site.

I don’t know if you’ve noticed, but products are getting better looking—even in places where you wouldn’t expect it.

Let’s look at two examples. The first is the humble forklift truck (which incidentally is my favorite word in German). These gas- or electric-powered beasts aren’t the sexiest of products – after all, they’re typically used to death in a warehouse environment and haven’t, historically speaking, been the focus of much in the way of styling. They were always about loading capability, maneuverability and fuel consumption. Cover all of that up with a roll-cage and a bit of sheet metal and we’re golden, right?

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