This is a post by Cat McClintock on PTC site.

Alexa, how will my design perform in the real world?” Too bad prototyping isn’t that easy. You can apply your most complicated formulas, you can run digital simulation studies all day, but it will not tell you how an individual product is actually performing in the real world.

Until now. 

With advances in Internet of Things (IoT) technologies, it’s now practical to add and connect sensors to both the digital model and the physical product. This effectively creates a digital twin using Creo; that is, a digital representation of a physical experience of an actual product.

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