This is a post by Dave Martin on PTC site.

Augmented reality is becoming more prevalent in our day-to-day worlds, including social media apps like Instagram, shopping apps like Ikea, games like Pokémon Go, and product marketing like 19 Crimes wine bottle labels.

Yet as AR – the superposition of computer graphics onto the real world – evolves and becomes more popular, many product development organizations have not yet explored how AR can help them get better products to market faster.

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