This is a post by Emma Rudeck on the Concurrent Engineering Site.

What are some of the common themes, issues and problems that are currently being talked about in industry on concept design and its importance to the product development process? PTC recently did a survey and they found that 92% of their customers, when asked, said their businesses could benefit financially if they had a better platform for exploring concept designs.

Whether this is a completely new concept, a new product idea or if it’s taking something that you’ve already made and modifying it for a different market, geography or application, having the right tools in place to explore all the design options is vital. The concept phase basically helps you to determine whether your products are innovative, marketable, and importantly, how much do they cost to manufacture and can you actually manufactured them. It helps your businesses to decide whether or not to invest the time, money and resource in bringing that new product into the marketplace.

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