This is a post by Barb Schmitz on PTC site.
The process of product development has changed significantly since the advent of modern parametric, feature-based 3D CAD software. Today, the 3D model has become an enriched gem of IP filled with intelligence that is tapped by nearly everyone involved in the creation, manufacture and support of today’s products. That 3D model is also leveraged continuously throughout the product’s development and lifecycle, from design down to manufacturing, product documentation, sales and marketing, and service and support.
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