This is a post by Cat McClintock on PTC site.
Many of us already use subscription online services (think Netflix and Spotify). But when it comes to professional software, many companies hesitate to sign on. They worry that, with pay-as-you-go licensing, you don’t actually own anything or that costs may be higher over time.
But Amy Konary, Program Vice President of software licensing and research at IDC—says that often these companies are looking at the issue all wrong.
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