This is a post by Tiffany Bailey on PTC site.

As revolutionary new product development technologies go, augmented reality (AR) has to be the least disruptive. You can use it without an enterprise-wide initiative, and your suppliers won’t need expensive new software or adapters to keep up. Best of all, there’s not much training needed to get started.

But don’t confuse simple with trivial.

In this recent interview, PTC’s Principal Education Development Specialist, Matt Huybrecht, talks about the role of AR in product development, clears up some common misunderstandings, even offers a short demo.

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