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We live in an age where on-demand is the norm and the expectation.
From TV shows to work, many want to be to be untethered to location and time and embrace flexibility. This shift has taken on many evolutions and software, in particular software-as-a-service (SaaS), has been a big driver of this mentality.
Let’s take Netflix, one of the best-known of SaaS platforms. Once the convenience of having DVDs delivered to your door was introduced, like the early days of Netflix, most didn’t want to take the effort of getting in their car to walk around Blockbuster searching for the right movie title. And once Netflix became streaming, hardly anyone wanted to wait around for a DVD to come in the mail.