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If you search “digital twin” on Google News, the results will resoundingly be positive. Our recent search showed headlines like, “Unlocking the potential of digital twins in supply chains”, “Digital twin marketing worth to be around 131 billion by 2030, “Digital twins for the space sector”, and “Digital twins are primed to revolutionize the infrastructure industry”.

These are bold statements for the bold concept. If you’re not familiar, a digital twin is a virtual representation of a physical product, process, person, or place that can mirror and measure its physical counterpart.

However, when the rubber meets the road, are digital twins living up to the hype?

In a recent survey of 300 executives across a range of industries, the responses showed it’s getting there. Organizations are pursuing digital twin – only 5% of respondents did not have digital twin as part of their larger digital transformation strategy and 86% reported digital twins are an achievable goal worth pursuing or investing in today.