This is a post by Cat McClintock on PTC site.
A batch of fresh product design stories, curated just for you.
Creating Consumer “Experiences” with 3D Design
According to a new study by Harris Poll and Eventbrite, 78% of millennials would now prefer to spend money on desirable experiences or events rather than off-the-shelf products.
Does that signal a decline in spending on products? Not necessarily. But it may mean that the buying process for this demographic should be more fun or creative.