This is a post by Cat McClintock on PTC site.

What if you could observe and interrogate your products after they leave the building? Not just the ones you encounter on customer visits or the ones that come back for service, but all of them. Imagine how it would impact your design if you knew first-hand how end users used, misused, or failed-to-use-at-all your products. 

 Now you can with Creo’s Product Insight solution. Integrated with the ThingWorx Industrial Internet of Things (IoT) platform, the new add-on to Creo brings a new dimension to the design process – the connection of real-world IoT data to your designs.

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