This is a post by Cat McClintock on the PTC site.
When PTC first rolled out Creo Simulation Live, product designers and engineers flocked to see demonstrations and live webinars. Many even tried evaluations. Everyone wanted to see how the breakthrough technology would work on real designs under real-world conditions. And while the software delivered on its promise to provide instant design feedback, one question remained. “How would this new approach to product development impact the bottom line—if at all?”