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Retail in 2021 is facing considerable pressure and ongoing uncertainty as brands and retailers adjust to the historic disruption of COVID-19 and, at the same time, wrestle with market pressures, operational challenges, and strategic goals that the pandemic has only made more pronounced.
At the start of what is destined to be another difficult year for every industry, change is a constant for retail. Store closures have tilted the channel mix suddenly toward eCommerce and online sales. Consumers still want constant newness from an ever-accelerating calendar, and in a world where most interpersonal engagement and media has become digital, a trend can become a global phenomenon in the blink of an eye. Meeting these demands, without sacrificing quality, service or brand image, is the primary measure of retail success.