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The bags are packed, reservations confirmed, everyone is buckled in and you’re ready to roll. A check of the navigation app alerts you to a couple of road construction trouble spots. After a quick adjustment to the itinerary, you hit the open road.

Leveraging today’s technology provides the insight and confidence that you’re on the best path – not hoping for it. But despite similar technology, too many manufacturers are risking the consequences of poor design decisions by navigating new product development based on assumptions. And travelling too far down the wrong road has disastrous consequences.