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Imagine you lead a discrete manufacturer, perhaps a company whose products need weeks of lead time to manufacture or one that finds itself facing new customer demands and rejuvenated competitors. You know innovation must be part of your strategy.

Here’s the question: what are you doing to make that all-important innovation more likely?

One idea – bring artificial intelligence (AI) to bear on your product design process with generative design software and use is not just as a tool, but also as an approach.