This is a post by Dave Martin on the PTC site.

New product introduction (NPI) is one of the primary functions of product development organizations and the key to gaining a competitive advantage in the marketplace. You want to develop a product that will make customers take notice and possibly satisfy a need they didn’t even know that they had.

Where do great products start? With great concept design. Here are four tips for making sure yours start off on the right foot.

Continue Reading on the PTC site…